Director: echoWe are tracing back to the origin of eSports known as “PC Bang” phenomenon in South Korea. The Land of Morning Calm has turned the 1997 Asian financial crisis into the golden opportunity! From the café’s gamers to professional players. From a pastime to a global industry. South Korea is more than K-pop and series land, it’s now “The Capital of eSports”. South Korea has shown us how it’s done. Now, what can we learn from that?