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Rihanna's rare venture with LVMH unveiled

Rihanna's rare venture with LVMH unveiled

  • TV-G
  • 2019
  • 1mins
Barbadian singer Rihanna has unveiled her new fashion brand with Louis Vuitton owner LVMH a rare move by the French group to set up a label from scratch as it taps into soaring demand for celebrity collaborations in the luxury world. Lauren Anthony reports