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INSIDER - At its peak Forever 21 made $4.4 billion in revenue. Here's what led to the brand's downfall and ba

INSIDER - At its peak Forever 21 made $4.4 billion in revenue. Here's what led to the brand's downfall and ba

  • TV-G
  • 2019
  • 5mins
At its peak Forever 21 made $4.4 billion in revenue and was one of the fastest-growing fast fashion empires. Now the retailer is preparing to file for bankruptcy after alienating its core customers and struggling to keep up with the rise of e-commerce. As one of the largest tenants of American malls a large-scale shutdown of Forever 21's stores could exacerbate the ongoing retail apocalypse.